2022 Finalist - HoverIT

I believe I am a worthy winner as HoverIT is a solution purposely designed to help millions of businesses. The problem - SMEs are getting left behind on Google. Millions of businesses don’t have websites which can be expensive to build and maintain, it is extremely difficult to list on the first page of Google which consumers rarely pass. SEO can also be difficult and expensive to implement, and only 20-40% of online SMEs invest in SEO. Reaching one’s target audience is increasingly difficult.

Consumers want to find products and services nearby, they want to shop in line with their values e.g., Sustainably, ethically, slave free, they want to support local.

THE SOLUTION - AN E-COMMERCE PLATFROM PURPOSELY DESIGNED TO SUPPORT SMEs

• A ‘one stop shop’ offering the search, purchasing, tagging, selling and advertising of products and services
• A platform positioned to replace websites and simplify e-commerce for millions of businesses
• A solution that enables sellers to tag their offering using customer language
• A stand-alone platform which adds immense value to search engines and partner platforms via API integrations

OUR VISION IS FOCUSED ACROSS THREE KEY VERTICALS

1. Local Businesses & SMEs - They stimulate the local economy
2. Consumers - Helping both independent and business consumers to find exactly what they’re looking for and shop as per their values
3. Organisations & Certification Bodies - Those on a mission with a purpose, be it a non-profit cause or community, a certification body or a local market.

OUR UNIQUE FEATURES

1. PRECISION TAGS - ENABLING SELLERS TO REACH THEIR TARGET MARKET MORE EFFECTIVELY

• Sellers tag their offering using a customer’s language “SEO 2.0”
• Buyers find exactly what they’re looking
• Better discovery and overall shopping experience
• Gives local businesses and SMEs a cost-efficient way to increase sales

2. LOCATION TAGS - CREATING ONLINE COMMUNITIES OF SELLERS VIA LOCATION

• Buyers can find and purchase local business products and services on a single platform
• Drives traffic into local businesses though our “Click & Collect” feature
• Increases local business sales, reach and visibility
• Increases business awareness in your town for both locals and tourists

3. VERIFIED TAGS - SHOP IN LINE WITH YOUR VALUES CONFIDENTLY

• HoverIT makes it simple for people to search and shop in a way that aligns with their values
• A dedicated marketplace where buyers can find and purchase certified products from multiple certified partners in one place
• Membership Organisations and Certification Bodies control who can use their exclusive “Verified Tag”

HOVERIT ENABLES THE SALE AND BOOKINGS OF BOTH PRODUCTS AND SERVICES MAKING OUR SOLUTION SUITABLE FOR ALL BUSINESS TYPES

WHY NOW

• The pandemic has accelerated the shift to shopping online
• Consumers want to shop locally and as per their values
• Search engines, SEO and social media platforms are inadequately designed for SMEs trying to sell online
• There are hundreds of millions of SMEs in the world, yet only 10 search result positions on Page 1 of Google

HOVERITS VISION IS THAT NO BUSINESS GETS LEFT BEHIND