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The back story: Originally established in 1997 by James Murphy, Lifes2good began as a direct marketing organisation selling healthcare products under a 'direct to consumer' model. Over time James was getting increasingly frustrated by not being able to get the Irish distribution rights for interesting brands. Also, UK companies were getting UK and Irish distribution and not necessarily doing a good job. The opportunity came up to get the distribution rights for Viviscal, hair growth supplements, in the UK and Ireland in 2007. Seeing the potential, our CEO seized the opportunity and ended up buying the business!
This opened up an international footprint including the US market and an extensive retail distribution channel. Fast forward to 2016, Viviscal is the number one selling hair growth supplement in the US and is sold in 40,000 stores worldwide including Boots, CVS, Walgreens, Walmart and locally with Priceline and Chemist Warehouse.
Today: Lifes2good’s philosophy is to bring to market clinically proven health & beauty products that improve people’s lives. We’re passionate about improving consumer lifestyles with products that work, from head to toe, inside & out.
The company achieves this by acquiring early stage, high potential health & beauty products, and developing them into profitable and powerful brands by leveraging consumer insights, developing the products and investing in the science. A strategic sales and marketing model brings the brands to market linking training, merchandising, advertising, digital expertise and professional endorsement.
From it's establishment in 1997 with activities concentrated in Ireland the the UK, the company now has an annual turnover in excess of €50m and offices in 5 countries including Ireland, UK, USA, Canada and Australia.
