What is a successful personal brand, how important is it and what can you do to elevate yours? Your personal brand is the expertise, experience and personality that you want everyone else to see about you. It can be a combination of how the media depicts you, the idea people get from the information they find about you online and how they perceive you in real life. Personal branding is used to help further people's careers by positioning them as an expert within an industry. This is a not to be missed event for all Emerald Leadership participants.
**Emerald Program participants can register via firstname.lastname@example.org for their complimentary booking to this exclusive Emerald event.
Our expert panel includes:
Jane Anderson is a Strategic Communications expert. With over 20 years’ experience in Personal Brands, she has worked with over 100,000 people, especially women on building more trust and influence in their businesses and brands. Jane has recently been voted in the top 3 branding gurus globally. She has won more than 12 marketing and business coaching awards and been nominated in the Telstra Business Women Awards 9 times. She also has one of the top 1% of most viewed LinkedIn profiles. She is the host of the iTunes podcast "The Jane Anderson Show" interviewing people like Seth Godin and has been featured in Business Insider, Sky Business, Sydney Morning Herald and The Age. She is also a contributor on Forbes. Known for helping people become prolific, she recently helped over 500 experts create over $50 million of IP in two days. Her clients include some of the world’s leading experts in their field as well as iconic brands such as Virgin Australia, Lego, Ikea, Rio Tinto and Origin Energy. She is the author of seven books including “Catalyst Content: Create a World Class Piece of Thought Leadership in Less Than 10 Minutes.”
Samantha Richards is Australia’s top female public speaking coach. Samantha is an award-winning public speaker who has competed at the highest level in Australia. She is the founder of Building Voices Public Speaking; a communication coaching business that works with children and adults to develop lifelong skills as confident communicators. Having started working solely with children, Samantha’s company changed to incorporate working with adults once parents and other professionals began approaching her to help them in their presentation delivery. To date, Samantha has coached CEOs, directors, radio hosts, founders, lawyers, government employees, IT specialists, research scientists, teachers, nurses, and it won’t stop there. She is currently studying for a diploma in counselling and is passionate about helping individuals to be happy and confident when communicating.
Briony Croft is an image and wardrobe consultancy for business leaders, executives and professionals with a high-level personal brand. Her exclusive and confidential service works closely with performance-driven individuals to develop a unique style which establishes authority, credibility and authenticity.